queenie’s
mayflower
a dark, editorial website for weymouth's favourite chinese takeaway. 26 years of heritage, reimagined with bold typography, full-bleed photography, and real-time online ordering.
fresh food. fast delivery. no drama.
the brief
queenie's mayflower needed to replace an outdated yola-hosted website with something that matched the quality of their food and the depth of their heritage. queenie ran weymouth's premier chinese restaurant (ming wah) for 26 years before transitioning to the mayflower takeaway with her team of experienced chefs.
the result is a dark, cinematic website at queenies.food — full-bleed photography of the kitchen, bold sora headings in white, and burnt orange accents that nod to spice and heat. the design sits somewhere between a food app and an editorial magazine.
the brand personality is confident, warm, and a little cheeky. the site needed to get customers ordering fast while telling the heritage story that sets queenie's apart from every other takeaway.
what we built
full-bleed kitchen photography with the wordmark layered on top. two clear CTAs — order now and call us — driving immediate action.
a dedicated section telling the 26-year ming wah story and the transition to queenie's. black-and-white photography gives it weight.
embedded online ordering system with live confirmation. customers can browse the full menu and order directly from the site.
delivery info, faq, and key stats in dark glass-effect cards. information is scannable without breaking the cinematic feel.
five common questions with expand/collapse interactions. covers delivery, cuisine types, online ordering, and the ming wah connection.
a chat bubble signals an ai assistant is coming. phase 2 adds conversational ordering and menu discovery.
design
near-black (#1A1A1A) backgrounds throughout. white headings and muted body text create depth. the dark theme makes photography pop.
#D4722C on CTAs, section labels, and stat numbers. inspired by spice and heat. one accent colour keeps everything cohesive.
candid black-and-white shots of chefs, counter service, and packing. warm-toned hero contrasts with moody editorial sections below.
the wordmark's most recognisable element — queenie’s in sora extrabold with one red (#D42B2B) accent.
a sticky nav with the wordmark on the left, lowercase links in the centre, and a prominent orange "order now" pill button on the right.
typography
headings
queenie's mayflower
body
same kitchen. same hands. just a fresh new name. your order, confirmed in real time.
palette
voice
technical